Are You Tex-Mex Experienced?

TDA's favorite "pro-accordion and I write" journalist, Jim Beal Jr. of San Antonio's Express-News, touts a Texas band called Shawn Sahm & the Tex-Mex Experience. Beals says the group burned up the stage at this year's South by Southwest Music and Media Conference:

"The quintet of Sahm (guitar, vocals), Nunie Rubio (vocals), Michael Guerra (accordion, vocals), Neal Walker (bass, vocals) and George Rains (drums) is a rock 'n' roll powerhouse.... TMX is ready for the big time. The fusion of all-out rock, hot-licks accordion and guitar, spot-on vocals and catchy, hook-laden songs is irresistible.

If the business types from the music industry are worried about marketing a rock band with an accordion, they need to get over it, strap on their dancing shoes and unleash the Tex-Mex Experience."

Now how hard could it possibly be to market a rock band with an accordion? Sounds like a mother-of-pearl money machine to me!